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"We know from our research that a big part of a little girl's life is about being active, about playing outdoors," says Juan Gutierrez, senior director of Mattel consumer products. "We believe that offering Coach Factory Outlet Online Store a golf club set offers a girl another option to play another sport."Barbie's most recent association with golf goes back to 1992, when Golf Date Barbie was sold. But the $39.99 golf club set manufactured by Cougar Golf and to be available at Target takes Barbie's athleticism a step further."Our objective is to get girls active and have them understand the benefits of being active on their own Coach Factory Canada and with their parents and inspiring them to take on new interests," Gutierrez says.In that pursuit, Mattel's marketing dovetails with the goals of golf organizations to introduce the sport to more youngsters."What I think is very exciting is Mattel is recognizing that golf is Coach Factory Canada on their radar screen," says Joe Louis Barrow Jr., executive director of First Tee, a program to aid youth development through golf.The Coach Factory Canada Outlet son of the late heavyweight boxing champion sees a growing interest in golf, especially among children 5 8 influenced by older siblings.Also helping to boost the Coach Factory Canada number of young girls involved in golf is the LPGA USGA program used in the curriculum of 47 of the 202 First Tee chapters."I enjoy seeing how the girls embrace the life skills, the goal setting, the confidence building," Barrow says.Nancy Berkley, a golf industry analyst and head of Berkley Consulting, says the sport needs to look beyond its best customers, who are Coach Factory Canada mostly male."What matters to me is that we market in the broader market, because we know we have to reach non golfers," she says.Launching a Barbie golf set is a step in that direction."There is a huge population Mattel is looking at that hasn't been on golf's radar screen," Berkley says. "It is a tremendous market that only somebody who sells toys can appreciate."
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