People use all manner of singular or plural keyword and key phrase combinations that are essentially interchangeable as a matter of relevance. However
People use all manner of singular or plural keyword and key phrase combinations that are essentially interchangeable as a matter of relevance. However,abercrombie outlet, the closer to an "exact match" your titles and naming conventions are, the higher your pages can score as a relevant hit to search engine algorithms when those queries are entered into a search bar.
Keywords are the building blocks of your site. They are like amino acids that form the proteins for growth to your body. The right amount of supply and the right category of keywords will give you the best positions on search engines. Let's see what the different types of keywords are and how they will get you more traffic.
Keywords come in three types:
? Primary
? Secondary
? Plural
Primary keywords are the keywords you give the most importance to when optimizing a web page. They appear in the most vital areas of your site like the header, footer, inbound anchor text, H1 tags and Meta tags. Primary keywords should be repeated with a certain amount of keyword density throughout the page.
Secondary keywords are keywords that are less important and that support the primary keywords for marketing. Many times secondary keywords are "phrases", combinations of one or more keywords. They are included as part of keyword density but they are used with less frequency because other sites have already optimized for those keywords and therefore make it difficult for you to break into the top 10 search engine page results using those keywords as primary keywords.
A good combination of primary keyword selection supported by secondary keywords will ensure a well optimized page for that particular keyword.
Ex: Primary keyword for earning money online would be, "Make money online"
The secondary keyword would be "Make money online with adsense"
The third form of keyword that can have significant impact on your SEO efforts is use of plural keywords. If we look at the differences between specific key phrases that are mostly plural and those that are mostly singular, three factors emerge as having influences on a searchers' choice of singular or plural,abercrombie outlet. These factors are domain factors, linguistic factors and psycho-linguistic factors.
Domain factors are characteristics of particular domains of knowledge (products) that seem to pre-dispose searchers to use singular or plural keywords. The domains of knowledge are specific types of products,abercrombie and fitch sale. The use of plural or singular for these product groups is generally logical. One would assume more people search on "socks" than "sock" because socks are sold in pairs. The data on sock-related key phrases confirms this: 93 of key phrases returned by the Google Keyword Tool and 94 of the search volume for those key phrases showed searches done on the plural (i.e,abercrombie clothes. socks as opposed to sock). There was only one primary exception - searches for sock shop, which is a well known brand. Searches for 'books' greatly outnumbered searches for 'book' . This is probably explained by the difference between a general search for books and specific searches focused on locating a specific title or books by a specific author. knowledge about the domain that searchers are seeking to explore can, in some specific circumstances (sock(s) and book(s), for example) reveal whether singular- or plural-versions of keywords are likely to predominate.
Linguistic factors are the second way of predicting a searcher's preference for singular or plural keywords. A keyword can be used in two distinct ways when searching: it can be the primary search object or it can be a qualifier for a different primary search object. If I search for 'lightweight laptop' the thing I am looking for is a laptop and the qualifier I am applying to my search is that I would like it to be lightweight. If I am looking for 'laptop review' then the primary object of my search is to find reviews and the word laptop becomes the qualifier. In other words, I want the reviews to be about laptops. The word 'laptop' here is a noun adjunct within the phrase 'laptop review'. If a keyword is used as a qualifier (noun adjunct) for a different primary search object, then the keyword is almost always singular.
It is important to think about your market, how your market domain might be searched (singular/plural) as well as the types of primary and secondary keywords,abercrombie clothes. Which keywords will be the easiest to win links with, which are the most relevant and which make excellent secondary keywords in support of those primary keywords.
The more time you spend aligning your primary and secondary keywords and the use of singular or plural depending on your product niche and market sector the better your SEO optimization will be because your relevancy will increase and become highly aligned to your site and products.
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